01AI Operations 02Secure AI 03Demo 04Practices 05Evidence 06Process 07Patterns 08Pricing 09Journal 10Field Manual 11Founder & Zara 12FAQ
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Boutique AI & Security Practice

Put intelligence into the work, not another dashboard.

TheZaraAI designs, secures, and operates AI workflows that remove manual work without creating unmanaged risk. You get the hours back, and a written record of exactly what each system can reach.

U.S. Army Special Forces veteran Cyber Electronic Warfare Officer RSA Conference speaker
Operations · todayExample workflow
Missed call routed to text-back Qualified · estimate offered 0:04
Form Urgent service request received Service area validated · zone 2 0:38
Cal Estimate booked, technician assigned Audit entry written 1:52

Illustrative interface with fictional data. Not live customer activity, and not a performance claim.

Interactive demo

Watch one urgent request become a booked job.

Seven steps, start to finish. Advance it yourself, or jump to any stage. This is a fictional home-services scenario built to show how the workflow behaves — every name, address, and timestamp is invented.

Stages

Inbound request

Website form · 7:42 PM
NameMarcus Webb
Phone(919) 555-0148
Address4417 Ridgeway Dr, Durham NC 27703
RequestUpstairs AC blowing warm since last night. There is ice on the pipe outside.
PreferenceAs soon as possible — mornings are best

Received 7:42:06 PM · outside staffed hours · no human available

Unified inbox

Web · phone · Google · Facebook
Web form Marcus WebbUpstairs AC not cooling, ice on the line just now
Missed call (919) 555-0148Text-back sent · awaiting reply 6 min
Google Priya RamanQuote for full system replacement 41 min
Facebook D. OkaforAnnual maintenance plan pricing? 2 hr

Qualifying conversation

SMS · Marcus Webb
Hi, my upstairs AC is blowing warm air. Started last night. How soon can someone look at it?7:42 PM
Zara · automatedHi Marcus, thanks for reaching out. Sorry about the warm air upstairs — that is miserable in August. I can get you on the schedule. Two quick things: can you confirm the service address, and is there any ice on the refrigerant line outside?7:42 PM · 38 seconds after submission
4417 Ridgeway Dr, Durham 27703. No noise but there is ice on the pipe outside.7:49 PM
Zara · automatedThat usually points to airflow or refrigerant. Worth switching the system off so the coil can thaw before a technician arrives. You are inside our service area. Are mornings or afternoons better this week?7:49 PM
Mornings are better. Thursday if you have it.7:51 PM
Zara · automatedThursday morning works. I have 8:00 AM or 10:00 AM on August 6 — which should I hold?7:51 PM

Rule validation

Checked before anything is booked
Service areaAddress geocoded against coverage map Zone 2
Urgency thresholdNo cooling, reported line ice High
Decision authorityConfirmed homeowner, not a tenant Owner
Existing accountNo prior service history on file New

Routing decisionAll booking rules satisfied. Cleared to schedule without human review. Anything failing a rule stops here and is escalated to a person instead of guessed at.

Estimate scheduling

Week of August 3 · zone 2 capacity

Mon3

8:0010:001:00

Tue4

8:0010:001:00

Wed5

8:0010:001:00

Thu6

8:0010:001:00

Fri7

8:0010:001:00
Booked · Thursday, August 6 · 10:00–11:00 AM Marcus Webb · 4417 Ridgeway Dr · assigned to Ray T. by route proximity · confirmation text sent · calendar hold written.

Pipeline

This week · all sources

New2

D. OkaforMaintenance plan
(919) 555-0148Text-back sent

Qualifying1

Priya RamanSystem replacement

Booked3

Marcus WebbThu Aug 6 · 10:00 AM
L. FerraroWed Aug 5 · 8:00 AM
T. NguyenFri Aug 7 · 10:00 AM

Estimate sent2

Hollis PropertyRooftop unit
S. AlvarezDuctwork

Audit trail

What the owner sees the next morning
19:42:06Request received — web formsystem
19:42:44First response sent — SMSzara
19:49:18Address validated against coverage — zone 2rule
19:49:20Urgency classified — highrule
19:51:02Slot held — Thu Aug 6, 10:00zara
19:51:03Technician assigned — Ray T.rule
19:51:05Confirmation sent — SMS + calendarzara

Every automated action is attributable and reversible. This is the difference between an automation you own and one you merely hope is behaving.

Step 1 / 7

A homeowner submits an urgent request at 7:42 PM. Nobody is at a desk. In most shops this sits until morning, by which time the homeowner has called someone else.

Interactive demo. The interface, names, addresses, phone numbers, and timestamps are fictional and exist to illustrate how the workflow behaves. Nothing here represents a real customer, a live system, or a claimed result.

The gap

Most AI programs stall between the demo and the ledger.

Adoption is running ahead of governance. These are other people's numbers, linked to the source, because ours would not be checkable.

The risk is not using AI badly. It is running it without a record.

Three practices

01

AI Automation

We map where the manual work actually is, then build the workflow that removes it — with the handoffs, exceptions, and escalation paths written down rather than assumed.

  • Workflow design
  • Integration
  • Agent builds
  • Handoff docs

See AI Operations

02

Virtual CISO

Executive security leadership on demand. Strategy, governance frameworks, and board-ready risk reporting from someone who has operated in genuinely adversarial environments.

  • Security strategy
  • Governance
  • Risk reporting
  • Policy

See Secure AI

03

Security for AI

The discipline most teams skip. What the model can reach, what data it retains, who authorised the action, and how you would know if it misbehaved.

  • Access boundaries
  • Data flow
  • Monitoring
  • Audit

See Secure AI

Phone Web form Google Social OrchestrationZara Qualify Schedule Follow-up ExceptionHuman Example workflow — illustrative

Three practices

What we actually do.

01

AI Automation

We map where the manual work actually is, then build the workflow that removes it — with the handoffs, exceptions, and escalation paths written down rather than assumed.

See AI Operations

Phone Web form Google Social OrchestrationZara Qualify Schedule Follow-up ExceptionHuman
02

Virtual CISO

Executive security leadership on demand. Strategy, governance frameworks, and board-ready risk reporting from someone who has operated in genuinely adversarial environments.

See Secure AI

Board reporting Policy & standards Controls Evidence & testing Risk register
03

Security for AI

The discipline most teams skip. What the model can reach, what data it retains, who authorised the action, and how you would know if it misbehaved.

See Secure AI

Modelboundary Data in Access Monitoring Audit log

Outcomes & evidence

What you can hold at the end of it.

Automation is easy to demo and hard to trust. These are the artefacts every engagement produces — the things that outlive the enthusiasm of week one.

Deliverable

A written workflow map

Every trigger, handoff, exception, and escalation path documented — including what the system deliberately will not do on its own.

Deliverable

An access inventory

A plain list of which system can reach which data, under whose credentials, with least-privilege applied and the gaps named.

Deliverable

An audit trail

Automated actions are attributable and reversible. When something goes sideways you can see what acted, on what basis, and when.

Deliverable

A handoff document

Written so your team can operate and modify the system without us. Dependence is not a business model we are interested in.

Credential

Operator background

Ten-plus years U.S. Army Special Forces as a Cyber Electronic Warfare Warrant Officer. RSA Conference speaker. Security is the practice, not a bolt-on.

Standing offer

Client references

Available on request and with client permission, matched to your sector. We would rather introduce you to someone than paraphrase them on a webpage.

We do not publish customer counts, revenue impact, time-saved figures, or security outcomes on this site. Numbers like those are trivial to invent and impossible for you to verify, so treating their absence as a signal is reasonable. Ask on the call and you will get specifics with the client's permission attached.

How engagement works

Five stages. A decision point at every one.

No stage begins before you have seen what the last one produced. You can stop at any gate and keep everything built so far.

01

Discover

A free 15-minute call, then a short working session. We map where manual effort and unmanaged risk actually sit — usually not where people expect.

You receive
A written map of current state, friction ranked by cost.
Risk control
Read-only access. Nothing is changed, connected, or granted.
Your call
Do you agree with the diagnosis, and is the top item worth fixing?
02

Design

We specify the workflow before building it — triggers, rules, exceptions, and the explicit boundary of what the system may never decide alone.

You receive
A workflow spec and data-flow diagram any competent engineer could build from.
Risk control
Data classes identified up front; sensitive material scoped out or protected.
Your call
Does the spec match how you would want a good employee to behave?
03

Build

Implementation against the spec, in test mode — your real tools, but not your real customers until you say so.

You receive
A working system you can drive yourself, plus the test evidence behind it.
Risk control
Outbound is gated. Nothing reaches a customer while it is still being proven.
Your call
Having watched it run on your data, do you trust it to talk to a customer?
04

Secure

The stage most automation work skips. Access is narrowed, credentials move into managed storage, and the audit trail goes on before go-live.

You receive
An access inventory and audit configuration you could show an auditor.
Risk control
The blast radius of any single compromised credential is established in writing.
Your call
Are you comfortable with what each system could reach if compromised tomorrow?
05

Operate

Go-live, then the unglamorous part: watching it, tuning rules as your season shifts, and keeping it working as vendor APIs move underneath it.

You receive
Ongoing operation, or a clean handoff to your team — your choice, stated up front.
Risk control
Patching and dependency review continue. An unmaintained automation is a liability.
Your call
Do you want us operating this, or do you want the keys?

Selected patterns

Systems of this shape, built before.

Each panel below is a working prototype or an illustrative reconstruction of a system pattern we build. Client identities and data are not shown. Open one to see how it is put together.

Interactive demo
Home services · lead response

Inquiry to booked estimate

Unified inbox across phone, web, and social. Qualification against service area and urgency rules, then scheduling into real calendar capacity.

  • Missed calls trigger an immediate text-back and continue by message
  • Rules validate service area, urgency, and decision authority before booking
  • Only genuinely open calendar slots are offered; technician assigned by route
  • Anything failing a rule escalates to a person rather than being guessed at
  • Every automated action written to an attributable audit trail
Interactive demo
Multi-location · internal comms

One brief, every channel

A single message published to email, SMS, and social at once, with per-recipient link tracking flowing back into one engagement view.

  • One authored brief fans out to email, SMS, and social channels
  • Per-recipient tracked links attribute every open and click back to a send
  • Quiet hours and consent state enforced before any message leaves
  • Engagement rolls up into a dashboard by location and audience segment
  • Test mode gates all outbound until go-live is explicitly authorised
Example workflow
Security for AI

Boundaries around a model

An access and monitoring architecture: what the model may reach, what it retains, who authorised each action, and how misbehaviour surfaces.

  • Data classification determines what may enter a prompt at all
  • Per-integration credentials scoped to least privilege and rotated into managed storage
  • Tool and action allowlists constrain what the system can do, not just what it can read
  • Monitoring on anomalous volume, unusual targets, and off-hours activity
  • Audit log designed to answer "what acted, on what basis, and when"
Example workflow
Back office · document operations

Intake to structured record

Unstructured inbound — email, attachments, forms — read, classified, and turned into a structured record with the exceptions surfaced rather than silently guessed.

  • Inbound documents classified by type before any extraction is attempted
  • Extracted fields carry a confidence signal; low confidence routes to review
  • Nothing is written to a system of record without passing validation rules
  • Ambiguity is surfaced as an exception queue rather than resolved by guessing
  • Original document retained and linked to the resulting record for audit

Pricing

Find the shape that fits, then we scope it properly.

Four questions, and you get the engagement that fits with its actual price. Published rates, below and in the recommendation — the call confirms which one you need, it is not where the number appears for the first time.

1 · Primary need
2 · Team size
3 · Systems to connect
4 · Timeline
Recommendation

Answer the four questions above

You will get a suggested engagement shape and where to start. It takes about ten seconds.

A starting point, not a quote. These are the published rates for each engagement; what changes on the call is which one you actually need, and whether the scope shifts it.

Work with us monthly

The main engagement. Ongoing advisory and build capacity — cancel or change tier as your season shifts.
Monthly

Reconnaissance

$1,424 starting / month

Get one workflow off your plate at a time, done properly. The usual entry point.

  • One workflow at a time — automated, then maintained
  • Bi-weekly strategy calls
  • Monthly reporting · email support
Monthly · most common

Operations

$3,026 starting / month

Ship new automations while what is already live keeps getting tuned.

  • Several workflows built and optimised in parallel
  • Tooling integration & documentation
  • Weekly strategy calls · priority response
Monthly

Command

$8,010 starting / month

Run AI operations with an embedded partner. Security leadership included, hosting covered.

  • Dedicated build-and-governance capacity
  • Full AI workspace architecture
  • AI security audit included
  • Dedicated lead · embedded weekly cadence
  • Hosting, monitoring & governance included

Start with a one-time build

Fixed scope, fixed price, yours to keep. The care plan carries the agent after handoff.
One-time build

Starter Agent

$325 one-time

Hand your email and your files to a lean assistant. Built in under 30 days.

  • Email triaged and answered
  • File storage organised
  • Core automations configured
  • Written handoff + a month of light support
One-time build

Integrated Agent

$789 one-time

Connect your calendar and the tools your day actually runs on. Roughly six weeks.

  • Everything in the Starter Agent
  • Calendar — invites drafted and sent
  • Up to 5 more integrations (Slack, Notion, CRM…)
  • Custom skills & templates
  • Care plan — $197/month, the default next step after handoff

All prices in USD. Reconnaissance and Operations add $325/month for hosting & security — managed hosting, uptime monitoring, updates, and patching. That is already inside Command. One-time builds cover a fixed scope; anything beyond it is quoted separately and can roll into a monthly engagement.

The AI Field Manual
Building & Securing AI Agents

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Download the AI Agent Field Manual.

The practical guide we wrote for people who want to build and secure their own agents. Answer the two questions below and it downloads straight away, with a copy to your inbox. If it saves you hiring us, that is a perfectly good outcome.

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The practice

One operator. One agent. No account layer.

You work with the person doing the work. That is the whole staffing model, and it is why the engagement volume is deliberately limited.

Jaclyn "Jax" Scott, Founder and Principal of TheZaraAI

Jaclyn “Jax” Scott

Founder & Principal

Ten-plus years in U.S. Army Special Forces as a Cyber Electronic Warfare Warrant Officer, then cybersecurity practice, now AI automation and governance. RSA Conference speaker, Substack publisher, and an active practitioner rather than a commentator.

The through-line is unglamorous: systems fail at the boundaries, under pressure, when nobody is watching. That is where the attention goes.

Special ForcesCyber EW OfficerRSA SpeakervCISO
AI agent · not a person

Zara

The system at the centre of the practice

Zara is the agent layer that runs client automations — triaging, drafting, routing, scheduling, and escalating around the clock. It is software, and it is represented here as an abstract mark rather than a face for exactly that reason.

Every action Zara takes in a client system is scoped, logged, and attributable. It does not have judgement. It has rules you approved, and a boundary it is not permitted to cross without a human.

Scoped accessAudit trailHuman escalation

Questions

The things people actually ask.

With a free 15-minute workflow call. We map where the manual work and unmanaged risk actually sit before any money changes hands, then scope from what we found rather than from a package list. If nothing worth fixing turns up, we will say so.

Scope and cadence. How many workflows are being automated, how many systems are involved, how much security and governance work is required, and the depth of ongoing involvement you need each month. The engagement selector above gives you a shape; the call gives you a number.

One-time builds start at $325 for the Starter Agent — a lean assistant that answers your email and organises your files, built in under 30 days with a month of light support while you take over. The Integrated Agent is $789 and adds your calendar plus up to five additional integrations, delivered in roughly six weeks with an optional $197/month care plan. Larger builds are scoped individually and can roll into a monthly engagement.

Yes. Monthly engagements are scoped by deliverables, not a fixed task list, so priorities can move between workflows as your season or strategy shifts. Larger new builds are scoped and quoted before the work starts — never sprung on you after.

The ones you already use. Email and calendar, file storage, Slack or Teams, Notion, CRMs, scheduling tools, and most systems with a usable API. If something has no API we will say so early rather than build a fragile workaround and hand you the maintenance bill.

Security is in the build, not sold back to you afterwards. Most automation work grants broad access to move fast and never revisits it. Here the access inventory, the least-privilege pass, and the audit trail are stages of the engagement, and you get the documentation to prove it.

Least-privilege access per integration, documented data flows, credentials in a managed secret store rather than pasted into a workflow tool, and an audit trail on automated actions. You receive a written record of exactly what each system can reach — which is also the document that tells you your blast radius if a credential is ever compromised.

15-minute discovery call

Fifteen minutes, and you will know where the work is going.

A short working call, not a sales sequence. We walk your current setup and name the specific places manual effort and unmanaged risk are costing you. Free, and it books straight into the calendar.

  • Where your inbound actually lands, and how fast it gets answered
  • Which repetitive work is worth automating first, and which is not
  • What your systems can currently reach that you have not thought about
  • A recommended engagement shape, or an honest "you do not need us yet"
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